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Charisma and Religious Innovation:
Prabhupada and the Founding of ISKCON

 

Charles Selengut

Part Two
NB. The footnotes for this article are linked to a separate footnote page.

Prabhupada and the Organisation of ISKCON
While Bhaktivedanta Swami Prabhupada was the charismatic messenger of Krishna consciousness, he was also in the early years of the ISKCON movement (1966-1970) a very practical "manager", a kind of CEO, who maintained a vital interest in the financial and organisational life of the fledgling movement. He was not removed from the everyday life of the movement, and was aware and responsive to the economic, social and legal challenges facing ISKCON. His disciples were much impressed with what they called his "practicality", "business sense" and even "worldliness". To these disciples, this was additional evidence of the uniqueness of their leader. "He could move", said one disciple, "from the most complicated philosophical discussion to the details of real estate contracts with utter ease." When discussing financial matters, a long-time disciple explains:

    Prabhupada was the most practical. At those times we used to call him the "managing director". Anyone who saw him at these times and had a sentimental idea of guru was set straight. We, who are supposed to be practical Americans, just could not match him.7

What impressed many of his young followers were Prabhupada's multifaceted activities as spiritual teacher, administrator, priest, counsellor, musician and, for some, even master cook. The religious figures, if any, already known to the early followers were primarily religious functionaries or teachers in contemporary Christian or Jewish religious settings. Such persons may have been very much committed to their religious duties, but interaction with their congregations was primarily impersonal and role-orientated-what sociologists term "secondary relations". To his disciples, Prabhupada was different. He was an Indian guru who was a complete "spiritual master" to them, and his teachings extended to the totality of their being.

Prabhupada's acumen in organising ISKCON was made possible by the clarity of his religious vision, and his willingness to be flexible and innovative in pursuit of his goals. Flexibility in both theological and ritual matters could be incorporated into his leadership not only because he was the charismatic prophet-his decisions had the quality of absolute truth-but also because he knew beforehand the limits of innovation and compromise. As one initiated into an orthodox Hindu tradition and authorised to represent it as a teacher, Prabhupada was restrained by the parameters of that tradition, and any organisational innovations took place within traditionally prescribed religious guidelines. The presence of such "controlled change" enabled the movement to respond to changing social conditions and organisational needs while maintaining conformity with the strictures of Vaishnava traditions and its sacred texts.

The theme of flexibility amidst tradition-change and continuity-is particularly seen in Prabhupada's religious gradualism. He did not introduce the full Indian religious liturgy immediately, but waited, adding little by little, so that by 1969-1970 temple practices (and ascetic discipline) were almost the equivalent of their Indian counterparts. In the early period (1966-1968) temple services were informal, and to a degree, even spontaneous, expressions of the particular group that happened to assemble. Though the Hare Krishna mantra was chanted at each meeting, the formal structure of the Indian ritual was not yet followed. Thomas J. Hopkins (1983:105), an early scholarly observer of ISKCON, noted that "people would come in off the street bringing whatever instrument they happened to play and simply dive into the bhajan.Very few really knew at that point that there was a formal structure." Gradually, however, these informal gatherings gave way to a more structured and traditional form of worship. By 1969, Hopkins (1983:107) tells us:

    Disciples now celebrate daily worship with morning puja to the image of Krishna in their temple shrine and with evening kirtana, celebrate Hindu holy days, perform regular daily chanting of rounds of Krishna mantras using their bead rosaries, have learned Indian musical styles and adopted Indian food and dress, and in an amazing way, for such a short period of time, have assimilated their living patterns to a Hindu model.

The early initiations of disciples were also frequently spontaneous and informal affairs, as were the first ISKCON weddings. Some of the early devotees were not even clear as to the full meaning of the "regulative principles"-the rules prohibiting meat-eating, intoxication, illicit sex and gambling. Prabhupada's willingness to be flexible and tolerate ambiguity made the transition of Krishna consciousness to America possible. A premature demand for complete ritual and personal religious orthodoxy might have left ISKCON stillborn.

Satsvarupa dasa Goswami, Prabhupada's official biographer, tells us (1981:28) that in the early years, Prabhupada would initiate his followers as disciples despite their inexperience and ritual laxity, as long as he felt they were spiritually serious:

    One night in the temple, during the question-and-answer sessions, a big, bearded fellow raised his hand and asked Prabhupada, "Can I become initiated?"
    The brash public request annoyed some of Prabhupada's followers, but Prabhupada was serene. "Yes", he replied. "But first you must answer two questions. Who is Krishna?"
    The boy thought for a moment and said, "Krishna is God."
    "Yes", Prabhupada replied. "And who are you?"
    Again the boy thought for a few moments and then replied, "I am the servant of God."
    "Very good", Prabhupada said. "Yes, you can be initiated tomorrow."

But Prabhupada's ritual and cultural flexibility and gradualism had distinct boundaries. When some early followers told him that Americans don't like to hear that sex is meant only for conceiving children, Prabhupada replied, "I cannot change the philosophy to please the Americans." When Steve Goldstein, an early ISKCON attorney and supporter protested, "Sex is a very strong force. What a man feels for a woman is undeniable", Prabhupada (S. Goswami, 1980:239) replied,

    Therefore in every culture there is the institution of marriage. You can get yourself married and live peacefully with one woman, but the wife should not be used as a machine for sense gratification. Sex should be restricted to once a month and only for the propagation of children.

Prabhupada was opposed to the central values and behavioural norms of Western culture. His attitude toward Western civilisation, much like other radical critics of modernity, was that "the skills should be pursued, but the values rejected."8 A consistent theme in his teaching was the ontological inferiority of Western culture. As the heir of an Eastern religious tradition, Prabhupada rejected the underlying premises of Western modernism, its scientism, its understanding of the human condition and its aesthetic sense. He saw the religious traditions of India as superior to Western forms. These perceptions and attitudes left Prabhupada free to be organisationally innovative, because all such modifications took place on the level of technique, and did not include theological or value compromise. Bhaktivedanta's vision was certain: his aim was to transplant an ancient Indian religious tradition to the West. The various adjustments, reorganisations, or redefinitions he made were but means for the realisation of this one superordinate goal.

Though he was opposed to the fundamental assumptions of Western culture, he was conscious of what he referred to as the importance of "time, place and circumstance". In deference to American norms, Prabhupada cautioned his American-born devotees to follow established organisational forms in the day-to-day administration of ISKCON. In a letter to temple leaders dated October 13, 1969 (T. K. Goswami, 1984:188), he put it this way:

    I have seen the agenda of your presidents' meeting. This is nice. One thing should be followed, however, as your countrymen are more or less independent spirited and lovers of democracy. So everything should be done very carefully so that their sentiments may not be hurt. According to Sanskrit moral principles, everything has to be acted, taking consideration of the place, audience and time.

In the early years of ISKCON, Bhaktivedanta Swami Prabhupada was the authority who made the decisions (he even disbursed petty cash) and, as the Indian tradition dictates, expected and received complete obedience from his followers. But it would be a misunderstanding to interpret this as encouraging passivity and restricting initiative among his disciples. Prabhupada delegated to his followers the task of administering and developing ISKCON as a religious institution with a solid financial base. In many cases, disciples with little prior experience were sent out to accomplish major undertakings, and, through commitment and support of the ISKCON community, were often quite successful. "Prabhupada's men", as his most intimate devotees came to be known, were not indecisive types who could be easily intimidated. In extant documents, they appear determined, goal oriented and highly competent. Although Prabhupada spoke in a theological way of submission to the master, he does not appear to have been surrounded by "yes men".

Prabhupada's leadership was also typified by a kind of resourcefulness that seems to be typical of charismatic leaders. He was the type of leader who, when confronted with difficulty in realising a particular plan of action, would "come up with another that bypassed the obstacle",9 with each plan legitimated theologically in terms of sacred text. When Jayananda, president of the San Francisco temple, complained to Prabhupada that the temple community was facing economic hardship because only a few devotees worked, while the rest spent the day exclusively in devotional activities, Prabhupada (TK Goswami, 1984:26) addressed a group of San Francisco devotees:

    It is not fair that the entire burden is on Jayananda. All the brahmacaris may also get jobs. Devotees should not be lazy, idle class. Our temples are not meant for simply eating and sleeping. We are not afraid to work. Whatever our engagement is, by offering the result to Krishna we become Krishna conscious. Just like Arjuna. He wanted to give up working. But Krishna would not allow. Krishna said, "You are a soldier. Your business is to fight, but fight for Me!" Everyone should be fully engaged. In the morning hold kirtana and class. Then take some prasadam and go out and work for Krishna all day long. Then in the evening come back together for holding more kirtana and class. Is there any difficulty?

As a consequence of Prabhupada's directions, the schedule of prayer-study-work-prayer-study became the established order of temple life. What is interesting about this change is its "controlled quality"-its blend of behavioural transformation and theological motivation. Put differently, the new behaviours are clear responses to economic need, but the motivational vocabulary used to legitimise the new pattern is cast in sacred terms.

Charisma and Religious Leadership
A. C. Bhaktivedanta Swami Prabhupada challenged the basic beliefs, morals and behaviour patterns of modern culture, and did so appealing to what he claimed was the older and wiser Indian religious tradition. Surely he used logic and reason in his preaching of Krishna consciousness, but in the final analysis, those visitors to his early temples who became disciples did so because of their belief, trust and faith in the teaching and personality of Prabhupada. Their willingness to accept him as guru enabled them to reject their former cultural lives and social identities.

The powerful experience of charismatic leadership, and the belief engendered by membership that the charismatic community is anchored in ultimate truth and guided by divine providence, results in a radical relativising of other belief systems and cultural worlds. As Weber points out, charisma is always in tension with the "world". Ultimate truth is understood as being located in the prophetic community and revealed only through the pronouncements of the charismatic prophet. Other cultures, religions and belief systems are viewed as lesser ontological entities.

The goals and beliefs of the charismatic community are seen by believers as central for all humanity-so much so that at times the conventional rules or procedures of the majority culture can be legitimately circumvented for the furtherance of the group's goals and programs. ISKCON, like other charismatic movements, finds itself, therefore, in tension with the "world". Charisma cuts both ways: it functions both to maintain commitment to the charismatic group and to de-emphasise loyalty to "the world". It also enables charismatic leaders to violate rules and procedures in order to achieve strongly desired goals.

Only a very special type of religious leader can motivate followers to charismatic commitment without permitting himself or the group the unbridled excesses possible with charismatic authority/commitment. Prabhupada appears to have been this type of authentic charismatic leader, and we can only speculate as to why this is so.

Prabhupada grew up in a cultural milieu where the guru and religious devotion were an accepted, taken-for-granted part of everyday life. The guru in Indian culture "rightfully" expects obedience and loyalty from the disciple, but, in turn, is himself restrained by social, historical, and religious rules and procedures. The system of disciplic succession, parampara, is an attempt to wed commitment and restraint, individuality and tradition, in religious interaction and teaching. Prabhupada internalised this norm, and his leadership, therefore, was marked by both charismatic and traditional authority. Charisma gave him the ability to innovate, to transplant the Krishna tradition to America, while the traditional role of guru provided structural checks and balances.

Charismatic gurus evidently are not easily made. Among the problems facing ISKCON after the passing of Prabhupada is the difficulty of establishing authority figures in the movement who are both charismatic and yet anchored fully in the Krishna tradition of guruship. While many aspire to this position, there are few who can effectively combine personal charisma and traditional authority.

But is a cultural explanation sufficient to explain Prabhupada's successful leadership? As we have shown, a charismatic movement such as ISKCON comes about as a consequence of (1) the presence of widespread social dissatisfaction and distress, and (2) the availability of an ideology which promises relief, presented by (3) a leader who, by dint of personal strengths and powers, can convince those in distress that he, indeed, has a solution. Prabhupada responded to those who were searching. But it was the unique confluence of Prabhupada's perceived wisdom, piety and his prophetic confidence that convinced these seekers that the "solution" was available. Any religious message, no matter how appealing and timely, requires an authentic charismatic leader who embodies that message for it to be accepted by prospective followers.

Most scholarly studies of charismatic movements have emphasised the supposed psychological gains to be got from membership, but have not considered the experience of prophetic charisma as an explanatory variable itself. Studies of religious movements and religious conversions, however, need to consider the experience of charisma as a sui generis reality in religious life, akin to what Rudolf Otto termed "the holy" or what Durkheim specified as "the social" in The Rules of Sociological Method. Is it not possible to acknowledge the experience of charisma as a motivating force in religious movements and conversions without entirely reducing this experience to psychological states or sociological categories?

Back to Part One

References

Back to Vol. 4, No. 2 Contents

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